Economía y finanzas
The Real Value of Training: Measuring and Analyzing Business Outcomes and the Quality of ROI
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The financial crisis and ensuing recession permanently changed how business is conducted. Executives and other decision makers, pressured to accomplish higher goals with lower budgets, are demanding greater levels of accountability from their people. And when it comes to investing in business (...)
The Product Managers Handbook, 3E
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Revised and updated techniques to achieve top performance in product management The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international (...)
The Product Manager's Handbook 4/E
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The essential guide to seamless product management for today s fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager s Handbook has been fully revised and updated to give you the edge in today s challenging business landscape. It (...)
The Product Manager's Desk Reference
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"The Product Manager s Desk Reference is outstandingin covering the breadth of the tasks and thoughtprocesses involved in product and innovation management."-George Castellion, SSC Associates Every product manager will greatly benefit from having this reference manual in their office as they live (...)
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
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Updated to include Steve Jobs's iPad and iPad2 launch presentations“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”—Cliff (...)
The Power of LEO: The Revolutionary Process for Achieving Extraordinary Results
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Outperform the competition with Subir Chowdhury s next-generation management system Nobody knows quality like Subir Chowdhury, and The Power of LEO reveals the elegant new approach he has pioneered with the world s top companies. I couldn t recommend this book more. Marshall Goldsmith, author of (...)
The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are
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Connect with Your Customers. Anytime. Anywhere.One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. (...)
The Origin of Macroeconomics
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Marca de agua digital
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The true origin of macroeconomics. This book details an unprecedented finding in the history of economic thought: the true origin of macroeconomics. This occurred in Spain with the researcher Germán Bernácer (Alicante 1883-1965) and his first book: Sociedad y Felicidad. Un Ensayo de Mecánica (...)
The Old Rules of Marketing are Dead : 6 New Rules to Reinvent Your Brand and Reignite Your Business
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6 strategic principles for reinventing your products, your services and your company's futureThe digital age has completely transformed business and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media (...)
The mystery of the ochre bank notes. An enigma in a chain of strokes of luck
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Unbelievable history about a person (who still is alive) sixty years ago ,when he found a forgotten package with a huge fortune in Zaragoza- Colombia. The forgotten package had Colombian bank notes ,at that time -1950- , were valued the equivalent to 5.000 kilograms of gold, For it size and it (...)
The Mountain Within: Leadership Lessons and Inspiration for Your Climb to the Top
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In July 2008, global business executive Herta von Stiegel led a group of 28 multinational climbers, including seven disabled people, to the top of Mount Kilimanjaro for charity. Against incredible odds, 60 per cent of the group made it to the summit - a remarkable feat considering that typically (...)
The Mortgage Originator Success Kit : The Quick Way to a Six-Figure Income
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Sometimes opportunity finds you--are you ready?The mortgage business is not only booming, but its one of the few industries that doesnt require a college degree to make lots of money. In fact, as a mortgage originator , the only limit to income potential is your own effort and ability. But how can (...)
The Millionaire Maker
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Master the art of wealth building, and make money the way millionaires do!There are only two things millionaires have that you don t: wealth and the knowledge to build wealth. But that s all about to change. Thanks to Millionaire Maker Loral Langemeier, you can develop the same financial (...)
The McKinsey Way
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"If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place." --Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT."Enlivened by witty anecdotes, THE MCKINSEY (...)
THE MCGRAW-HILL GUIDE TO THE PMP EXAM
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The PMI certification is the gold standard in the PM industry. PMI currently reports that they are certifying 2000 people a month and have been certifying at this pace for 2 years now. PMI expects that number to continue growing, especially in Asia, where project management is experiencing (...)
The McGraw-Hill 36-Hour Course : Online Marketing
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A crash course on the most dynamic marketing platform today!Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful (...)
The McGraw-Hill 36-Hour Course : Finance for Non-Financial Managers 3/E
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Make simple sense of complex financial information!The high-profile accounting scandals of recent years have made one thing clear: You can't know too much about the company for which you work. What are the numbers? Where do you find them? How do they affect you and your staff?This fully revised and (...)
The McGraw-Hill 36-Hour Accounting Course, 4th Ed
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Quickly get up-to-speed in all basic accounting principles and procedures and apply that knowledge to real-world financial decisions and requestsThe McGraw-Hill 36-Hour Accounting Course has been the gold standard for anyone looking for a fast, no-nonsense primer in all the fundamentals of (...)
The Masters of Private Equity and Venture Capital
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Ten Leading private investors share theirsecrets to maximum profitability
The LSTA's Complete Credit Agreement Guide
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Loans between institutions continue to be issued and traded, and corporate lending remains a booming practice. At the core of these activities is the credit agreement--a complicated document that often acts as an obstacle even to the professionals and support personnel who work with it every day. (...)