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Product Strategy for High Technology Companies

Imagen de Product Strategy for High Technology Companies

Ficha

Autor:
McGrath, Michael
Editorial:
McGraw-Hill Digital
ISBN:
9780071362467
Fecha de Publicación:
2011
Formato:
EPUB
epub
Adobe Drm
Impresión no pemitida
Copiar/Pegar no permitido
Nº de dispositivos permitidos ilimitado
€44,02
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
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