The DragonSearch Online Marketing Manual

Ficha

Autor:
Dragon, Ric
Editorial:
McGraw-Hill Digital
ISBN:
9780071792769
Fecha de Publicación:
2011
Formato:
EPUB
epub
Adobe Drm
Impresión no pemitida
Copiar/Pegar no permitido
Nº de dispositivos permitidos ilimitado
€8,81

Get noticed! Create a powerful online marketing platform that draws customers and increases profits

There are few guarantees in business today, but here s one: If your message or product isn t easy to find online, you won t be in business very long.

Whether you own a small business or plan to launch a new product or service, getting your message out to the right people has to be one of your top priorities. One of today s top search marketing strategists, Ric Dragon offers all the tools and techniques you need to make an instant splash online. DragonSearch explains everything you need to know about:

  • Search engine optimization (SEO)
  • Pay per click
  • Social marketing
  • Business planning
  • Website development
  • Reputation management

You can come up with an iPad equivalent of your industry and the slickest website to promote it, but it won t do you much good if your customer has to scroll and scroll . . . and scroll . . . to find it.

DragonSearch provides everything you need develop your online platform from scratch and manage it effectively to drive long-term success. Build it right, and they will come.