Toyota Under Fire : Lessons for Turning Crisis into Opportunity

Ficha

Autor:
Liker Jeffrey Ogden Timothy N
Editorial:
McGraw-Hill Digital
ISBN:
000007176299X
Fecha de Publicación:
2011
Formato:
EPUB
epub
Adobe Drm
Impresión no pemitida
Copiar/Pegar no permitido
Nº de dispositivos permitidos ilimitado
€17,63

The definitive account of the 2009-2010 Toyota recall: A case study for overcoming any management crisis

Toyota Under Fire takes you beyond the headlines and into the offices and factories of Toyota to reveal the truth behind the company's highly publicized and controversial recall of nine million vehicles last year.

Jeffrey Liker, the world's leading expert on Toyota processes and culture, was granted unprecedented access to the company's systems and people. The end result is the most comprehensive account available of why the recall was initiated, what really precipitated the problem, and how Toyota management me the ensuing challenges to come out relatively unscathed-lessons that can be applied to any management crisis in any industry.