Economía y finanzas
The Origin of Macroeconomics
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The true origin of macroeconomics. This book details an unprecedented finding in the history of economic thought: the true origin of macroeconomics. This occurred in Spain with the researcher Germán Bernácer (Alicante 1883-1965) and his first book: Sociedad y Felicidad. Un Ensayo de Mecánica (...)
The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are
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Connect with Your Customers. Anytime. Anywhere.One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. (...)
The Power of LEO: The Revolutionary Process for Achieving Extraordinary Results
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Outperform the competition with Subir Chowdhury s next-generation management system Nobody knows quality like Subir Chowdhury, and The Power of LEO reveals the elegant new approach he has pioneered with the world s top companies. I couldn t recommend this book more. Marshall Goldsmith, author of (...)
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
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Updated to include Steve Jobs's iPad and iPad2 launch presentations“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”—Cliff (...)
The Product Manager's Desk Reference
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"The Product Manager s Desk Reference is outstandingin covering the breadth of the tasks and thoughtprocesses involved in product and innovation management."-George Castellion, SSC Associates Every product manager will greatly benefit from having this reference manual in their office as they live (...)
The Product Manager's Handbook 4/E
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The essential guide to seamless product management for today s fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager s Handbook has been fully revised and updated to give you the edge in today s challenging business landscape. It (...)
The Product Managers Handbook, 3E
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Revised and updated techniques to achieve top performance in product management The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international (...)
The Real Value of Training: Measuring and Analyzing Business Outcomes and the Quality of ROI
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The financial crisis and ensuing recession permanently changed how business is conducted. Executives and other decision makers, pressured to accomplish higher goals with lower budgets, are demanding greater levels of accountability from their people. And when it comes to investing in business (...)
The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers
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"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this book: invest in the content. Actually, (...)
The Social Entrepreneur's Handbook : How to Start, Build, and Run a Business That Improves the World
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No one knows the business of social entrepreneurship better than Rupert Scofield. Cofounder and president of FINCA International a nonprofit microfinancing institution with 7,000 employees serving 750,000 customers in 21 countries Scofield has been a social entrepreneur for 40 years. In The (...)