Economía y finanzas
The Social Innovation Imperative: Create Winning Products, Services, and Programs that Solve Society's Most Pressing Challenges
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In recent years, business leaders have been investing unprecedented amounts of time and money pursuing innovation to drive profits and growth. Although far from perfected, the innovation best practices they follow are by now well established. But when your expected ROI isn t measured in dollars but (...)
The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking
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Cold-calling is history your future is in social media!The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you (...)
The Social Media Strategist: Build a Successful Program from the Inside Out
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Conquer the unique challenges of driving social media success within a large company From the social media director who built successful programs at both GM and IBM, The Social Media Strategist provides the tools you need to meet all the challenges of building a social media strategy in a large (...)
The Solution Selling Fieldbook : Practical Tools, Application Exercises, Templates and Scripts for Effective Sales Execution
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The breakthrough process used by more than 500,000 sales professionals worldwide!The Solution Selling Fieldbook helps you integrate the plan's nuts-and-bolts techniques into your own day-to-day practices, and immediately gain access to key decision makers, diagnose buyers' business issues, (...)
The Speed Traders: An Insider's Look at the New High-Frequency Trading Phenomenon That is Transforming the Investing World
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The secrets of high-frequencytrading revealed!High-frequency traders have been called manythings from masters of the universe andmarket pioneers to exploiters, computer geeks,and even predators. Everyone in the businessof investing has an opinion of speed traders, buthow many really understand how (...)
The Successful Investor : What 80 Million People Need to Know to Invest Profitably and Avoid Big Losses
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FROM THE AUTHOR OF THE BUSINESSWEEK, USA TODAY, AND WALL STREET JOURNAL BUSINESS BESTSELLER HOW TO MAKE MONEY IN STOCKS!Simple-to-follow strategies for making--and keeping--profits in today's perilous stock marketMore than 80 million investors lost 50 to 80 percent of their savings in the recent (...)
The Technical Analysis Course, Fourth Edition : Learn How to Forecast and Time the Market
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Praise for Previous Editions of THE TECHNICAL ANALYSIS COURSE"If you are a neophyte in the markets or have a friend who is, this may be the book for you. It won't turn you into an overnight market wizard. You will, however, acquire an excellent grasp of market terminology and be a step ahead (...)
The Ten Trillion Dollar Gamble : The Coming Deficit Debacle and How to Invest Now
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The next economic storm and how to prepare for it from a top decision-maker at BlackRockAn economic calamity is already looming on the horizon, and it's going hit the U.S. on a scale equal to the recent mortgage meltdown and liquidity crisis of 2008-2009. In February, President Obama announced that (...)
The Toyota Way to Continuous Improvement: Linking Strategy and Operational Excellence to Achieve Superior Performance
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A lean blueprint for creating long-termsustainability the Toyota way! During Toyota s highly publicized recalls of2009 and 2010, the legendary carmaker s60-year-old reputation for operational excellencewas put under the microscope. Business punditswondered out loud if Toyota s quality levels (...)
The Toyota Way to Lean Leadership: Achieving and Sustaining Excellence through Leadership Development
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The Missing Link to Toyota-Style Success LEAN LEADERSHIP This great book reveals the secret ingredient to lean success: lean leadership. Not only is it a pleasure to read, but it is also deep and enlightening. This book is an absolute must-read for anyone interested in lean: it s both an eye (...)