International Marketing Blunders 3rd
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International Marketing Blunders is about mistakes made by companies who should have known better. As a counterpoint to exclusively studying "the correct way" or only following the patterns of successful companies, this book gives the reader the opportuniity to learn and profit from the mistakes of (...)
International Business Culture 3rd
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describes how to develop cultural awareness and avoid cultural faux pas. It identifies key cultural differences, explains how to read unspoken cultural signals, and pinpoints conflicts and opportunities facing businessmen and women.
International Business Plans 3rd
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provides readers with the key concepts, including: balance of trade, foreign exchange, currency valuation, free trade, protectionism, foreign investment, barriers to trade, and different economic systems
International Intellectual Property Rights 3rd
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International Intellectual Property Rights describes both how to protect and successfully exploit inte4llectual property rights internationally. Also included are sample forms, letters and contracts.
International Marketing 3rd
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This book will transform your export operation into a market-driven, profit-making enterprise by teaching you to employ international marketing methods and startegies used by successful firms worldwide. International Marketing is a comprehensive primer for those new to international marketing as (...)
Obras Completas Lovecraft
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Howard Philip Lovecraft no estaba a gusto en el mundo real, y decidió refugiarse en un mundo fantástico, pleno de espanto y horror. En los laberintos de su universo siempre se sintió amenazado y perseguido, sobre todo por la civilización, que no paraba de arrinconarlo. Desde esa pesadilla construyó (...)
CustomerCentric Selling, Second Edition
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The Web has changed the game for your customers—and, therefore, for you. Now, CustomerCentricSelling, already recognized as one of the premiermethodologies for managing the buyer-sellerrelationship, helps you level the playing field soyou can reach clients when they are ready to buyand create (...)
Plug-In PHP : 100 Power Solutions
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100 PHP power solutions in one handy guideThis practical resource contains 100 ready-to-run PHP plug-ins you can use to create dynamic Web content. The book begins by showing you how to install, configure, and use a powerful web development environment. Then, each chapter in Plug-In PHP offers (...)
NOAH
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From acclaimed filmmaker DARREN ARONOFSKY (Black Swan, The Wrestler) and artist NIKO HENRICHON (Pride of Baghdad), NOAH is a fresh take on the biblical epic for the 21st Century. A fantastical world is about to be destroyed and one man is chosen to start a new one. As wicked forces try to take his (...)
Blue Estate: The Graphic Novel
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FINALLY AVAILABLE IN ONE DELUXE EDITION! Catch the entire Eisner-nominated saga of a desperate starlet and a hapless private dick as they tangle with dueling crime families, a homicidal action hero--and each other--on the mean streets of L.A. in one deluxe, bonus-packed edition. "A dark, (...)